How to brief a web design agency in Bucharest
What to bring to a first conversation so the estimate you get back is worth reading — and what you can safely leave until later.
/ In this article:
A good brief is not a specification. It is the smallest amount of information that lets someone tell you honestly whether they can help.
What to bring
You do not need wireframes, and you certainly do not need a page count. You need to be able to answer four questions.
- Who is the site for, and what do they currently believe?
- What has to change about that belief?
- What happens after someone is convinced — a form, a call, a purchase?
- What has already been tried?
The fourth is the one most often left out, and the one that saves the most time.
The best briefs we receive are a page long and answer "why now?" in the first paragraph.
/ TITANMATTER
What you can leave out
Colour preferences. Competitor sites you admire. A sitemap. All of these are useful eventually, and all of them narrow the conversation before it has usefully widened.
Budget
Say the number. An agency that changes its recommendation based on your budget was not going to give you an honest recommendation anyway, and one that does not know your budget cannot tell you what is realistic inside it.
What you should get back
A scope, a price, and a clear account of what is excluded. If the exclusions section is empty, the estimate has not been thought about.
