Parquet Doors
A catalogue and a lead engine for an interior doors business in Bucharest
/ Overview
A lead-generation website for an interior doors and flooring business: seven door ranges laid out as a browsable catalogue, a project gallery, service pages for consultation, measuring and fitting, and an MDX-driven blog written to rank. Every route ends in the same place — a request for a quote.
View the site/ Project details
Name: Parquet Doors — interior doors, measuring and fitting
Client: CMG International Consult SRL
Industry: Interior doors and flooring
Date: 2025 — 2026
Live site: parchet-usi.ro
/ The problem
Doors are chosen in person but researched online, and the questions that decide a sale — what a range costs, how the frame is built, whether someone will measure — were spread across a brochure and a phone call. The site had to answer all of it before anyone picked up the phone, without turning into a catalogue nobody can navigate.
/ Services delivered
Service and product catalogue
Seven door ranges and the services around them, each on its own page, so a visitor and a search engine land on the specific thing rather than on a general one.
Editorial and SEO
An MDX blog answering the questions that come before a purchase — how to prepare for fitting, how to choose between finishes — written to be useful rather than to hit a keyword density.
Consent and compliance
GDPR cookie consent management, with analytics that only run once consent is given, and the privacy-preserving choice available in one click.
Performance
An image optimisation pipeline for a photography-heavy catalogue, so the pages stay fast on the mobile connections most of the traffic arrives on.
/ What we did
Structure first: one page per door range, one per service, and a pricing page that gives real numbers rather than inviting an enquiry to find out. The blog exists to catch the research questions that come before a purchase, and the analytics measure enquiries rather than traffic.
/ Tools we work with
Conversion analytics
Instrumented for enquiries per landing page and per channel, so the question 'is this working' has a number rather than an opinion.
MDX content pipeline
Posts are files, versioned with the code. Publishing is a commit, and the blog cannot drift out of sync with the site around it.
Structured data
Breadcrumbs, services and reviews marked up so the catalogue is legible to search engines as a catalogue rather than as a run of pages.
/ Client feedback
Working with Titanmatter was a great experience from start to finish. They transformed our ideas into a modern, professional website that presents our products and services extremely well. They were responsive, attentive to details and always came back with practical solutions. The final result exceeded our expectations and gave our online presence a significant upgrade.
