Insights(10)
Practical writing on web design, development, branding and search built to keep working after launch.
Website redesigns that do not cost you your rankings
The traffic drop after a relaunch is not inevitable. It is the predictable result of four things nobody assigned to anyone.
What a fast site actually means to someone using it
A perfect performance score and a site that feels slow are entirely compatible. Here is the gap between them.
Search is a content problem wearing a technical costume
Technical SEO is table stakes and takes a fortnight. What takes a year is having something worth ranking.
Why we write the copy before we draw anything
Designing around lorem ipsum produces layouts that fit no real sentence anyone will ever need to write.
